Alicia Mayer

Alicia Mayer is the Principal Trade Marks Attorney at KOMO IP Attorneys in the Greater Sydney Area. With over a decade of dedicated service at KOMO, Alicia has been instrumental in assisting a diverse range of clients, from small businesses to publicly listed companies, in navigating the complexities of trade mark applications. Her expertise is particularly valuable during the examination phase, where her strategic guidance can turn potential roadblocks into successful registrations. Through the innovative Operation Trade Mark Rescue program, she is committed to reuniting trade mark owners with lapsed registrations, ensuring their valuable IP assets remain protected. Alicia's involvement in the legal community is extensive. She is an active member of several industry associations, including the Institute of Patent and Trade Mark Attorneys of Australia, where she contributes to the Trade Marks Committee. Her commitment to professional standards is underscored by adherence to the Trans-Tasman IP Attorneys Code of Conduct 2018. Her career is marked by a wide-ranging influence across Australia and New Zealand, having served as an intellectual property educator and speaker for The Executive Connection. Through her presentations, she has empowered numerous CEOs, directors, and managers with the knowledge to manage and protect their intellectual property effectively. Recognised for her contributions, Alicia was honoured with the Mick Robertson Most Valuable Speaker Award, a testament to her impact in the field. Alicia's career also includes a noteworthy stint as the Governance Editor and Publisher at the Australian Institute of Company Directors, where she oversaw the production of several influential governance books. Her experience extends to her role as a co-founder of IP Wealth, a trade mark firm that gained significant recognition, including being listed in BRW Magazine's Fast 100. Her foundational years in IP consultancy and education with IP Australia have equipped her with a robust understanding of the intellectual property landscape. Alicia's academic credentials include a Graduate Certificate in Trade Marks Law and Practice from the University of Technology Sydney, further solidifying her expertise in intellectual property law.