How SLKQ Lawyers scaled its criminal law practice with Finchly

Why Finchly: an easier way to convert enquiries into clients

What appealed to Sandra about Finchly was its straightforward approach and the ease of getting started without complex setup or additional systems.

"The people enquiring are already actively looking for a lawyer. It cuts out the work of having to chase people or make cold calls. They've made the enquiry; we accept it, so they're expecting a call. It's not a surprise when someone rings them."

The platform's simplicity also stood out because it allowed Sandra to respond quickly without introducing extra admin into the firm's day-to-day operations. "It just comes through into your inbox, or I get the text message, and I can just click on it and accept it. Really simple and easy to use." Finchly also felt low risk from a cost perspective as Sandra could trial the platform first, assess the quality of enquiries coming through, and then decide whether to continue, without feeling locked into anything long-term.

"You're not locked into any contracts, and the credits are valid for a year. There's really nothing to lose," Says Sandra.

Implementation: fast setup and a streamlined lead process

Getting started was simple, and SLKQ Lawyers was up and running on Finchly quickly with support from the team.

"Setting up our firm profile was straightforward," Sandra says. "The team was easy to work with and helped us get everything up to date. We started receiving enquiries almost immediately."

From there, Sandra established a clear process to ensure leads were handled quickly and consistently. To avoid delays, all Finchly enquiries are funnelled through a single triage point. Notifications are sent directly to her via SMS and email, so she can review and accept enquiries even when she is in court. Once a lead is accepted, they call the client and follow up straight away. That emphasis on speed is intentional because Sandra knows prospects may be speaking to multiple firms, and the first meaningful conversation often matters.

The results: high conversion rates and more of the right clients

The impact on SLKQ Lawyers' business has been significant, with Sandra sharing that the firm has converted 25 leads into paying clients in just four months. Just as importantly, the enquiries have been consistently well aligned with the firm's practice areas, making it easier for the team to respond, quote, and progress matters efficiently.

"People coming through Finchly are straight off the bat asking about fees for private funding, which is exactly what I was looking for when I started exploring lead generation."

The matters coming through are also well-suited to SLKQ Lawyers' workflow, with many relating to driving offences, intervention orders, assault, and drug-related cases, which tend to move more quickly than long-running serious crime matters.

"The matters that come in through Finchly are generally well scoped, and we can deal with them efficiently, which helps us keep work moving and turn matters around consistently."

Beyond the immediate business impact, Finchly has also provided peace of mind by helping create a reliable lead source that supports Sandra and her team, even when referral volumes fluctuate. "As a business owner, you want to make sure the work is there, and you're able to keep the work flowing for everybody. Even if referrals dwindle down, I'm getting a constant flow of leads coming through. That's just reassuring."